Cricket dominates search activity, while AI tools emerge as Pakistan’s fastest-rising digital trend.
Google has released its annual list of the most searched topics in Pakistan for 2025, offering a clear snapshot of the nation’s priorities, interests, and habits across the year. Based on billions of search queries, the list highlights rising curiosity around cricket, breaking news, AI tools, food recipes, and everyday guidance.
WHAT Pakistanis Searched — A Year Defined by Curiosity
The search trends span sports, tech, news, cooking, and personal problem-solving. The top terms reflect what Pakistanis wanted to understand, enjoy, fix, or simply stay updated on during 2025.
WHERE Pakistan’s Attention Went — Sports at the Top
Cricket overwhelmingly dominated search traffic.
The most searched match of 2025 was Pakistan vs South Africa, which generated massive buzz among fans. Other cricket-related terms—PSL, Asia Cup, and clashes with India, New Zealand, West Indies, and England—also captured significant attention.
In the athletes category, Indian cricketer Abhishek Sharma became the most searched sports personality, while several Pakistani stars also trended due to performance updates, controversies, and major tournaments.
WHY News Searches Surged — National Issues & Local Concerns
Local news trends revealed Pakistan’s top worries and discussions. Topics that saw heavy breakout interest included:
- Punjab Socio-Economic Registry
- Karachi flooding updates
- Developments in Iran
- Board exam results
- Key government announcements
These searches show how public interest leaned toward civic issues, natural disasters, and policy decisions impacting daily life.
HOW Technology Searches Show a Digital Shift
Pakistan’s tech curiosity surged sharply in 2025.
Google Gemini topped the list of tech-related searches, signaling the country’s growing appetite for AI and digital innovation. Other highly searched apps and tools included:
- Tamasha
- DeepSeek
- On4t
- AI photo editors & smartphone updates
The trend reflects Pakistan’s rapid shift toward mobile apps, AI tools, and digital problem-solving.
Food & Home Cooking Remain Universal Favorites
Food-related searches maintained their strong presence.
The top food query of 2025 was “sandwich recipes”, followed by desserts, mutton dishes, soups, and easy home-cooking ideas—showing Pakistan’s continued love for simple, quick, and creative kitchen solutions.
Everyday ‘How-To’ Queries — What Pakistanis Wanted to Learn
“How to” searches revealed what people needed practical help with. Popular questions included:
- how to check Karachi e-challan
- how to understand car insurance
- how to invest in crypto
- how to apply for a credit card
- how to create Ghibli-style photos
These searches demonstrate Pakistan’s focus on convenience, financial literacy, digital creativity, and self-reliance.
What the Trends Reveal About Pakistan
1. Sports Continue to Shape National Identity
Cricket remains the strongest cultural unifier, dominating online behaviour regardless of age or background.
2. AI Adoption Is Accelerating
The rise of AI tools suggests Pakistanis are rapidly embracing automation, digital learning, and mobile-first innovation.
3. Everyday Challenges Drive Search Behaviour
Queries about insurance, payments, legal processes, and personal finance show increasing digital engagement with official systems.
4. News Searches Reflect Societal Pressures
Concerns over flooding, economic programs, and exam results show widespread interest in stability, safety, and opportunity.
5. Food, Creativity & Home Life Still Matter Despite economic strain, Pakistanis continue to search for comfort food, easy cooking, and online creativity.