From sports challenges to culinary fun, the summer camp finale brought together families from across Pakistan to honour differently-abled champions and promote community togetherness.
A Celebration of Ability, Talent, and Unity
Cheezious, one of Pakistan’s most loved food brands, joined forces with Mission Fit Pakistan to conclude its annual summer camp on a grand note. The closing ceremony, held with much festivity, brought together more than 500 families from Rawalpindi, Islamabad, Lahore, Karachi, and other cities, creating an atmosphere of joy, inclusivity, and shared achievement.
The event was not just a conclusion to weeks of activity—it was a vibrant display of community spirit. Families enjoyed an array of attractions, including thrilling swimming contests, dynamic karate performances, and a colourful Mango Festival. One of the most moving moments of the evening was a heartfelt tribute to differently-abled children, recognising their courage, talent, and determination. The ceremony also included the distribution of certificates and gifts to participants, adding an element of pride to the celebrations.
Cheezious Brings ‘Cheezy Khushiyan’ to Life
As an active partner, Cheezious went beyond sponsorship by engaging directly with children and their families. Across Lahore, Rawalpindi, and Islamabad, the brand organised interactive kitchen tours, burger-making workshops, music sessions, and games that encouraged creativity and teamwork. Special gifts were presented to differently-abled children as a gesture of appreciation, and the closing ceremony featured delicious meals prepared by Cheezious, leaving guests with smiles and full hearts.
Mr. Shameel, Brand Marketing Manager at Cheezious, highlighted the brand’s commitment to holistic child development:
“Cheezious has always been deeply invested in activities that focus on children’s well-being. From planning to execution, we worked hand-in-hand with parents and Mission Fit Pakistan to ensure every detail brought joy. This camp reflects the ‘flavour’ we promise—not just in food, but in experiences. We thank all families for trusting us to deliver Cheezy Khushiyan.”
Mission Fit Pakistan’s Appreciation
Mission Fit Pakistan’s CEO, Shihan Akash, expressed sincere gratitude for Cheezious’ support:
“Cheezious is among the few organisations in Pakistan that consistently champions causes related to children and women’s empowerment. Their steadfast support makes initiatives like ours possible. We wish them continued success and pray they keep inspiring others.”
A Step Towards a Kinder Future
Through this partnership, Cheezious once again demonstrated its dedication to fostering empathy, inclusion, and positive values among the youth. By creating joyful, safe spaces where all children—regardless of ability—can participate and shine, the brand continues to strengthen its role as not only a leader in the food industry but also a committed advocate for social responsibility.
