Vaping awareness remains low at 17%, with cities leading and villages falling behind
Millions of Pakistanis remain unaware of the health risks of vaping and chewing tobacco. Urban populations know more, but rural communities continue to lag.
Vaping Awareness Remains Limited
A recent Gallup Pakistan survey shows that awareness of vaping and e-cigarettes is growing but still low nationwide. Only 17% of Pakistanis have heard of electronic cigarettes. Awareness is higher in cities at 26%, while rural areas trail at 12%. Among those aware, 26% are wealthy, 24% middle class, and 10% poor. The survey also estimates 1.2 million vape users across the country.
Personal Connections and Demographics
Most Pakistanis, about 60%, report no personal connection to vaping, either through use or knowing someone who uses e-cigarettes. Men are slightly more likely to use vaping products than women (10% vs. 7%). Younger people under 30 show higher awareness compared to older age groups.
Health Concerns
Health perceptions highlight concern. Around 71% believe vaping can harm others like cigarettes. Urban residents show higher concern at 87%, and men at 71%. When comparing risks, 43% think vaping is more harmful than cigarettes, 28% say cigarettes are worse, and 14% see both as equally harmful.
Youth Trends: Fashion and Peer Pressure
The survey points to fashion and peer pressure as key reasons for vaping popularity. About 41% of youth cite fashion and style, while 25% report peer influence.
Chewing Tobacco Awareness
Awareness of chewing tobacco is also low, with only 20% of Pakistanis familiar with products like zarda and snus. Flavoured tobacco products attract youth, especially in urban areas (66%).
Analysis
The survey highlights a serious public health gap. Awareness alone does not prevent use. Youth are especially vulnerable due to fashion trends and peer influence. Urban populations are more informed, yet rural areas remain high-risk zones. The findings show the need for targeted education campaigns, stricter regulations, and awareness drives to prevent tobacco-related health risks.